Retail Marketing Manager (Full-time)

Who we are

Clayton & Crume is a leather goods and lifestyle brand founded in Louisville, KY. From the beginning, we’ve been rooted in quality craftsmanship, thoughtful design, and meaningful human connection. Our stores are more than places to shop. They are spaces to gather, experience the brand, and feel part of something lasting.

We’re looking for a creative, organized, and retail-minded Retail Marketing Manager to elevate how our brand shows up across all brick-and-mortar locations and social platforms. This role focuses on bringing marketing to life in-store. Driving foot traffic, supporting store teams, and ensuring every customer touchpoint feels intentional, compelling, and unmistakably Clayton & Crume.

The role

As the Retail Marketing Manager, you’ll sit at the intersection of marketing, retail operations, and content. You’ll work closely with the Head of Stores, store leadership, marketing, and creative teams to plan, execute, and refine in-store marketing initiatives that drive engagement, traffic, and revenue.

From store events, seasonal campaigns, and new product launches to local partnerships and social storytelling, this role ensures our retail environments and digital presence stay fresh, relevant, and aligned with the brand. You’ll also think beyond the four walls, building relationships with influencers, content creators, and local tastemakers to extend the in-store experience into the community and beyond.

What you’ll be responsible for

• Own and execute all retail-focused marketing initiatives across store locations

• Manage and oversee store-level social media content across platforms, ensuring alignment with retail priorities and brand voice

• Plan, create, and publish retail-driven social content that supports store traffic, events, and company initiatives

• Think creatively to develop in-store marketing moments that generate buzz and engagement

• Build and maintain relationships with influencers, content creators, and local partners

• Plan and support in-store campaigns, promotions, product launches, and seasonal storytelling

• Partner with store leaders to drive local marketing efforts and community engagement

• Help coordinate in-store events, workshops, and activations in collaboration with store teams

• Ensure brand consistency across all retail and social touchpoints

• Support new store openings and special retail initiatives

• Maintain retail and social marketing calendars aligned with seasonal and store needs

• Track performance and share insights on what’s working at the store and social level

• Act as a bridge between marketing strategy and real-world retail execution

• Identify successful store-level initiatives and help scale them across locations

How success will be measured

• Increases in foot traffic during campaigns, launches, and events

• Event performance, including attendance and sales lift during event windows

• On-time, on-brand execution of retail campaigns and seasonal moments

• Store team feedback on clarity, effectiveness, and ease of execution

• Successful retail initiatives that can be replicated across multiple locations

Social and Content

• Engagement rate across social platforms, including likes, comments, shares, and saves

• Follower growth tied to retail moments, events, and launches

• Consistent content cadence aligned with the retail marketing calendar

• Performance of creator and influencer collaborations, including reach, engagement, and relevance

• Social content that supports store traffic, launches, and community awareness

What we’ll love about you

• Ability to think creatively and strategically while staying highly organized

• Instinct to test new ideas and push beyond traditional retail marketing

• Appreciation for retail environments and customer experience

• Strong eye for detail and instinct for what feels elevated, thoughtful, and on-brand

• Comfort collaborating cross-functionally with retail, creative, and leadership teams

• Ability to build authentic relationships with creators, partners, and community members

• Confidence owning social content while maintaining brand consistency

• Proactive mindset that identifies opportunities and acts on them

• Excitement for building community through physical spaces and storytelling

What you’ll bring to the table

• Two or more years of experience in retail marketing, brand marketing, experiential marketing, or social content management

• Strong understanding of in-store marketing, visual storytelling, and customer flow

• Experience managing social media content for a brand, preferably retail or lifestyle-focused

• Experience supporting or executing retail events, activations, or creator-led moments

• Comfort working with influencers, content creators, or brand partners

• Excellent organizational, communication, and project management skills

• Ability to manage multiple projects across locations simultaneously

• Flexibility to work occasional evenings or weekends for events or store launches

• Self-starter attitude with the ability to work independently and collaboratively

• Experience supporting multiple retail locations or growth-stage brands is a plus

• Familiarity with the Clayton & Crume brand or genuine enthusiasm for it

This role is ideal for someone who loves systems and storytelling, thrives in both physical and digital spaces, and enjoys building meaningful relationships that bring the brand to life.

What you’ll love about us

• We’re a tight-knit, motivated team building something we truly believe in

• Real ownership and visibility over how the brand shows up in-store and online

• A culture that values ideas, initiative, and thoughtful execution

• Two weeks of paid time off, with additional weeks earned based on tenure

• Health, dental, and vision insurance, plus a fully vested 401(k) match after one year

• Generous access to our handcrafted goods and exclusive friends-and-family pricing

• Strong ties to our communities through events, partnerships, and giving back

• A brand culture rooted in hospitality, craftsmanship, and Kentucky heritage

Equal Opportunity Statement

Clayton & Crume is an equal opportunity employer. We value diversity and do not discriminate on the basis of race, gender, religion, sexual orientation, disability, veteran status, or any other protected status under local, state, or federal law.