Creative Director

Who we are

Clayton & Crume started with a simple idea: we believe all leather goods should last a lifetime. We’re built on the values of hard work, quality products, and honest service to our customers and clients. As part of our team, you’ll have the chance to put your fingerprint on the brand by creating impactful work while tackling challenges head-on. You’ll help us to carve out our place in the market by building the brand, building relationships with customers and clients, all while offering better, longer-lasting, more durable leather goods.

The role

We are looking for a highly motivated Creative Director to lead the creative vision of Clayton & Crume across all brand touchpoints. You will report to the VP of Marketing and will be responsible for setting and executing the creative direction for the brand, ensuring consistency, quality, and impact across digital, retail, campaigns, and content.

This role plays a critical part in shaping how Clayton & Crume shows up in the world. You will lead creative strategy, concept development, and execution across campaigns, product launches, ecommerce, paid media, retail, and storytelling. The ideal candidate is both strategic and hands-on, comfortable leading a team while also diving into the work when needed. You have a strong point of view, you’re a tastemaker, and you have the ability to turn business goals into compelling creative. This is an in-office role at our HQ in Louisville, Kentucky.

What you’ll be responsible for

• Own and evolve Clayton & Crume’s creative vision, ensuring brand consistency across all channels and customer touchpoints

• Lead creative strategy and execution for campaigns, product launches, seasonal moments, and brand initiatives

• Oversee all visual creative across ecommerce, paid media, email, social, retail, packaging, and out-of-home

• Partner closely with the VP of Marketing to align creative direction with business goals, performance insights, and growth initiatives

• Manage and mentor the creative team, including designers, photographers, videographers, and external partners

• Develop creative briefs, provide clear direction, and deliver thoughtful feedback to elevate creative output

• Coordinate and oversee all photoshoots, video shoots, and content production, from concept through final delivery

• Collaborate with performance marketing, ecommerce, and retail teams to create creative that drives conversion and brand lift

• Ensure the website reflects best-in-class design, storytelling, and user experience while staying true to the brand

• Contribute to product storytelling, packaging, and merchandising strategy across online and retail environments

• Maintain high creative standards while working within budgets, timelines, and production constraints

What we’ll love about you

• Your strong creative point of view and exceptional taste

• Your ability to balance brand storytelling with performance-driven creative

• Your leadership style that inspires, challenges, and elevates a creative team

• Deep understanding of branding, design, content, and visual storytelling

• Ability to translate business objectives into compelling creative concepts

• Comfort giving and receiving feedback in a direct, constructive way

• Strong communication skills and ability to collaborate cross-functionally

• Entrepreneurial mindset with a willingness to roll up your sleeves

• Ability to manage multiple projects and priorities in a fast-paced environment

What you’ll bring to the table

• Bachelor’s degree in Design, Marketing, Communications, or a related field

• 5+ years of creative experience, with prior leadership or team management experience

• Proven experience leading brand and campaign creative across digital and physical channels

• Strong portfolio demonstrating brand systems, campaigns, and executional excellence

• Experience working with ecommerce brands and understanding how creative impacts conversion

• Ability to lead creative production from concept through execution

• Keen understanding of the Clayton & Crume brand, mission, and customer

• A strong balance of strategic thinking and hands-on creative execution

What you’ll love about us

• We’re an ambitious, driven, fun-loving team that is dedicated to growing a brand we proudly stand behind. We offer the opportunity for you to contribute your talents as a key member of our Marketing team.

• PTO with additional weeks earned based on service.

• Health, dental, and vision insurance, along with a fully vested 401(k) match.

• We love sharing our products, so we encourage our team to put our handcrafted leather goods to use. We also offer exclusive friends and family pricing.

• We are a group that prioritizes philanthropy through our involvement in local partnerships and charitable causes.

• We love to celebrate our Kentucky heritage and regularly host events with our partners in the bourbon, tourism, and horse racing industries.

AAP/EEO Statement

Clayton & Crume does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.