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Digital Graphic Designer

Digital Graphic Designer

 

Who we are

Clayton & Crume is a start-up leather goods and lifestyle brand based in Louisville, KY. Founded in a college dorm room in 2012, our company has been built on the values of hard work, quality products, and honest treatment of customers. We pride ourselves on a team that supports one another in our mission to grow into a nationwide brand that is synonymous with quality.  

 Having grown our brand through word-of-mouth advertising and in person sales, we know the importance of connecting with a customer and sharing our goods first-hand. In the increasingly digital economy and eCommerce world, our needs continue to evolve to offer unique experiences for our clients both in-person and online.

 The Digital Graphic Designer at Clayton & Crume will both drive, shape, and curate our audience’s digital experience across a variety of platforms (advertising, social media, web). You will work closely with the Creative and Marketing teams to develop compelling brand narratives and deliver effective consumer-facing messaging.

 

Where you’ll fit in

The Digital Graphic Designer has a key role in storytelling our brand through a multitude of digital media. In this role, you will create aspirational, next-level visual assets for all of Clayton & Crume’s digital channels. You must thrive in a fast-paced environment that values creativity, collaboration, and strong work ethic. The ability to prioritize projects, multi-task, and stick to deadlines while maintaining a high level of professionalism is essential. You will have an immediate impact on our creative content, while sharpening your skills and establishing your role in a quickly growing company.

 

What you’ll be responsible for

  • Execute the visual identity of the Clayton & Crume brand in digital spheres, responsive to the direction of the Creative and Marketing Directors.
  • Collaborate with the Creative and Marketing teams to produce high-performing digital, social, and web-based impressions.
  • Design web graphics, paid social ads, organic social (Facebook, Instagram, Pinterest, Twitter, etc.), SMS graphics, email campaign design, flow email design, and product page design.
  • Design and develop customer-facing content for new marketing campaigns, product launches, and seasonal-specific advertising.
  • Identify opportunities to develop our brand in the digital sphere.
  • Continuously grow your knowledge of best practices within the industry.

What we’ll love about you

  • A deep understanding of ecommerce purposed design (composition, typography,  visual hierarchy, etc.)
  • A keen awareness of media theory and industry trends
  • A diverse, multi-faceted creative background
  • Innovative, compelling approaches to digital advertising
  • An analytical mind with immense attention to detail
  • Ability to follow creative direction and respond positively to design critique
  • Strong communication, organizational, and teamwork skills
  • Ability to work both independently and in team settings
  • Ability to manage multiple projects and adjust to frequently changing priorities
  • Strong problem-solving skills, and a creative yet pragmatic approach to design direction
  • Highly self-motivated to go above and beyond standard requirements

What you’ll bring to the table

  • Bachelor’s or Master’s degree in graphic design, fine arts, marketing, or a related field preferred
  • 5+ years of graphic design experience; web design experience preferred
  • Advanced proficiency in the Adobe Creative Cloud Suite (InDesign, Photoshop, Illustrator, and After Effects)
  • Complete fluency in website, print layout, and email template design
  • Experience using Facebook Ads Manager and Google Suite
  • Keen understanding of the Clayton & Crume brand, mission and customer
  • Strong passion and knowledge of marketing trends, brand objectives and design aesthetic
  • Competent photography skills preferred

What you’ll love about us

  • We’re an ambitious, driven, fun-loving team that is dedicated to growing a brand we proudly stand behind. We offer the opportunity for you to contribute your talents as a key member of our Creative/Marketing team and look forward to providing you with a platform for sharing your creative voice.
  • We provide 2 weeks PTO with additional weeks earned based on service.
  • We offer a fully vested 401(k) match after one year of service.
  • We love sharing our products, so we encourage our team to put our handcrafted leather goods to use. We also offer exclusive friends and family pricing.
  • We are a group that prioritizes philanthropy through our involvement in local partnerships and charitable causes.
  • We love to celebrate our Kentucky heritage and regularly host events with our partners in the bourbon, tourism, and horse racing industries.

The C&C Interview process

  • Submit your resume, 2 professional references, and any relevant portfolio material to jobs@claytonandcrume.com.
  • Those chosen for an interview will be contacted directly and offered an opportunity to meet with our team.

AAP/EEO Statement

Clayton & Crume does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, or any other status protected under federal, state, or local law.